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What is a Whitepaper? 5 Common Questions Answered

6 months ago

Have you ever heard of a whitepaper? If you haven’t, or have no idea what they are they are basically an in-depth report about a certain topic, usually addressing a problem and then providing a solution. But what is the point of a whitepaper? And what are the benefits? Here are some answers to the most common questions about whitepapers.

 

  1. Do People Still Read Whitepapers? There have been a few reports floating around that whitepapers are no longer as useful as they used to be, but we are here to shut down some of those rumors. Many business leaders still find whitepapers to be one of the most effective ways to do content marketing.
  2. What’s the Difference between a Whitepaper and a Blog? A whitepaper and blog post are two very different things. A blog is a concise way to transmit information to a broad audience, whereas a whitepaper is much longer, more in-depth, and more specific. If you want to learn more about blogs, check out a previous post here.
  3. What is the Structure of a Whitepaper? In a standard whitepaper, the structure is: a title page, table of contents, introduction, information about the problem you are addressing, information about a solution to the problem, evidence of that solution working, and a conclusion.
  4. Can Anyone Write a Whitepaper? Technically, yes, anyone could write a whitepaper, but that does not mean that anyone should. A whitepaper is a techinical, well-researched, and structured document. If done wrong, the paper can lose credibility.
  5. Why Write a Whitepaper? Whitepapers are still an extremely effective tool in educating and influencing decision makers. One study found that 72% of respondments found whitepapers extremely useful in their decision making.

 

Have we peaked your interest yet? If are intereted in having a whitepaper, but have no idea how do go about completing one, check out our website and reach out to us. We are excited to help you write your next whitepaper!