What is a Content Calendar and Why do we Need One?9 months ago
If you are active in posting on your blog, social media and/or your website, you may find all of the content you need to produce overwhelming. So, what do you do when your deadlines build up and you have no idea where to start? That is when you may realize that you need a content calendar.
A content calendar is a shareable resource that allows for a visual display of what content should be distributed and when. You make a content calendar to plan out basic topics for your blog or social media for the future. You can use these calendars for one month ahead, or you could do multiple months ahead. Even if you don’t know the specifics of every post, giving a general topic on specific days helps you to set reachable deadlines.
Making a content calendar also allows for you to stay consistent. Consistency is key when developing any sort of content. Additionally, having a content calendar keeps you and your team accountable because of the deadlines that the calendar creates. Finally, a content calendar gives you a strategic way to plan out your content and therefore shape the rest of your responsibilities around those deadlines.
You can easily make a content calendar using Excel Spreadsheets or through another website. If you like the idea of a content calendar but have no idea where to start, don’t worry! WellPut has a team that is ready to help you get started!