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How Knowing Your Audience Perfects your Presentation

10 months ago

We have done posts in the past about a few tips and tricks for nailing your next presentation, but today we want to hone in on an important aspect to any presentation: your audience. Here are a few key points to know about your audience before you even step on the stage!


#1 Research Beforehand

Research is a tool that can make or break your presentation, and I not just talking about the topic that you are presenting on. Getting to know who your presenting to is just as important as what you are presenting on, so read up about the event beforehand. Knowing your audiences’ age range, profession, background and similarities can greatly affect your presentation, and with that comes our next point:


#2 Tailor your Presentation for you Audience

If you are presenting to a crowd of professionals in your field, it is best to not give introductory or basic materials, or on the flip side, if you are presenting to a group of college students, a little context could do wonders for their understanding. Sometimes adding a culturally relatable fact or nod to something that your specific audience will understand can give you the opportunity to connect with them on a deeper level, but that being said…


#3 Don’t Oversaturate it

As great as it is to make references that your audience will get, be sure to use them sparingly. You don’t want to lose your audience by trying to relate to them, so keep the presentation centered on your main point.


There you have it! A few tips to refine your presentation even more before you meet your next audience!